Social Content
Versa Hemp
Social Media STRATEGY & Design
Overview
Versa Hemp is a tobacco- and nicotine-free CBG (not CBD!) cigarette. @versahemp launched on Instagram to increase brand awareness and educate followers on hemp, marijuana and all things Versa.
Approach
Design had very few constraints in terms of ideation, but there was no product photography besides static renders. The solution? Experimenting with digital collage, photo manipulation and animation to produce content.
COPY / Pharis Sippel
CREATIVE DIRECTION / Lexi Chadbourne, Patrick Olds